Born and raised in Israel, I fell in-love with interface design while serving the IDF intelligence force. I designed my first interface for a tracking bugs system. I was honorably discharged with merit and then started my Bachlores in  Information System Management while focusing on Human-Computer Interaction.

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While working on my final seminar, I decided to research, test, and compare two tourism websites' search engines.  I was nominated for top 10 faculty awards for this project, and while lecturing, one of the website’s lead UX was impressed and ended up recruiting we to their team - and that was my first job as a UX designer :)

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I then moved to The Big Apple and was trained at the General Assembly for an intensive workshop on UX/UI, User Testing, and Prototyping. I took a few freelancing jobs and then joined IDT Corp. as their first UX/UI Designer. 7 years later I was promoted to a lead UX/UI designer and then to a product designer ...

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Other then designing interface I love designing as a whole. I design events, invitations, I love baking and intrigued by interior design.